Based in Singapore, I lead design strategy for complex organisational challenges—from billion-dollar multi-brand integrations to healthcare transformation initiatives. My foundation spans fashion and industrial design, providing unique perspective on user interaction and creative problem-solving that enhances digital product strategy and drives innovative solutions.

I combine strategic business thinking with comprehensive design expertise, having advised C-suite executives while managing global teams across multiple cultures and time zones. Experience across healthcare, privacy & security, and enterprise software—enhanced by cross-domain design thinking—enables rapid connection of systemic touchpoints and breakthrough approaches to organizational transformation.